Is Hair Loss The New Botox?

Is Hair Loss the New Botox?

The Rise of Men’s Beauty in India’s Aesthetic Dermatology Market

Hair loss has quietly become one of the most pressing beauty concerns for modern Indian men. What was once a taboo topic is not at the centre of India’s fast-evolving male beauty economy. No longer confined to gym routines or fashion choices, grooming and dermatology have emerged as essential components of self-expression and professional confidence.

Globally, over 60% of men experience hair loss by the age of 35

From D2C start-ups to global skincare giants, everyone is taking note of India’s rising cohort of image-conscious men. Backed by rising disposable income, digital influence, and the destigmatisation of male grooming, the Indian men’s aesthetic market is entering a new era.
The era where hair loss treatment is becoming as routine as Botox once was for women.

1

Market Trends - Male Beauty

Skincare now leads the category, with Indian men increasingly prioritizing facial care as part of their daily routines. According to Mintel, there’s a growing interest in acne care and a push to define a unique, male identity within the beauty space.

Skincare for men is now viewed as:
A medicated lifestyle problem
A reversible cosmetic issue
A symbol of modern masculinity

By 2040, 1 in 3 beauty customers is expected to be male
The men’s personal care market in India was USD 1.46 billion in 2021, projected to hit USD 3.72 billion by 2030, growing at a CAGR of 9.6%
India’s hair restoration market is valued at USD 84.3 million

2

Male Hair Loss - India vs RoW

Hair loss in India typically manifests a decade earlier; ~59% of Indian men experiencing hair loss by age 36–40 years whereas globally 53% of men experience hair loss by 40-59 years of age.

Treatment Landscape
Hair loss, exacerbated by stress and lifestyle factors, is a primary concern for many Indian men.

Top Treatments

PRP Therapy- Stimulates hair growth
Mesotherapy- Enhances scalp health and hair density
DHT-Blocking Scalp Treatments- Prevents hormonal hair loss
Minoxidil, Finastride and other supplements: Available via D2C subscription models

India’s hair loss market is scaling rapidly through affordable, personalised and culturally rooted solutions, with startups like Traya and Arata combining Ayurveda, nutraceuticals and digital subscriptions to engage young, tech-savvy consumers.

3

Consumer Behaviour & Social Factors

The traditional Indian view of masculinity, described as stoic and rugged, is evolving. Today, skincare and hair restoration are reframed as tools of confidence and personal success, not vanity.

30% of Indian men between 25-34 now use facial skincare products.
Primary concerns: acne, oiliness, scarring, pigmentation and hair thining
Hair loss impacts more than aesthetics, affecting perceptions of intelligence, attractiveness, and even employability.

Psychosocial Drivers

Social stigma exists, especially in Tier 2/3 cities.
However, influencer culture, D2C branding, and celebrity endorsements are normalizing early adoption
Post-COVID increased video conferencing, weight loss drugs like Ozempic, and social media visibility have all intensified demand for aesthetic upkeep

~

Hair loss is no longer a private burden; it's a visible, commercialised entry point into India’s fast-rising beauty economy. As awareness grows, and social taboos erode, the segment stands at an inflection point.

With the right mix of medical rigor, digital accessibility and cultural relevance, India could emerge not just as a large consumer but as a global trendsetter in male aesthetic dermatology.

If you are a founder or investor in the Indian healthcare space and would like to have a chat – please reach out to me at chandra@pharma-pro.in

Send me the full report

Reference:

https://www.businessoffashion.com/articles/beauty/a-new-era-of-mens-skincare-in-india/
https://www.indewild.com/
https://www.openpr.com/news/3990640/india-male-grooming-products-market-2025-edition-size-share
https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-male-grooming-1
https://www.gcimagazine.com/consumers-markets/article/21849284/a-boom-in-mens-grooming-in-india?
https://www.mintel.com/press-centre/49-of-ge-z-indian-men-are-highly-engaged-in-facial-creams/
https://www.businessoffashion.com/articles/beauty/a-new-era-of-mens-skincare-in-india/
https://www.imarcgroup.com/india-hair-loss-treatment-market
https://pmc.ncbi.nlm.nih.gov/articles/PMC2938575/