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India's Aesthetic Dermatology Market
A comprehensive guide of the consumerization of dermatology practice and the opportunity for operators and investors.
India performed more than a 1 million aesthetic procedures in 2023, a ~45% year-over-year increase. However, with less than 1 procedure per 1,000 people, the market in India remains significantly underpenetrated compared to countries like USA with more than 20 procedures per 1,000 people.
Beauty's new frontier: India emerges as top 10 global aesthetics market
The Indian aesthetic dermatology market is undergoing a massive transformation, driven by social media, rising disposable incomes, and changing attitudes toward beauty procedures. The market's potential for growth is significant, despite current fragmentation and regulatory challenges.
  • USD 3.4bn
    Aesthetic dermatology market size
  • ~200mn
    Middle-class and affluent consumers
  • 90%
    Market is unorganized
Key drivers of the cosmetology market in India
  • 1
    Demographics
    A young population (median age 28.2) with growing disposable income is fueling demand, particularly in the 25-35 age range.
  • 2
    Digital influence
    The "Zoom face" phenomenon and social media are pushing more people toward aesthetic procedures. 4 in 10 women now view cosmetic surgery as their preferred body reshaping method
  • 3
    Rise of male beauty
    Male beauty is emerging as a significant segment, driven by evolving perceptions of masculinity and self-care; a big beneficiary is the hair transplant segment
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By the numbers
With growing urbanization, and increasing beauty consciousness, India’s aesthetic dermatology market is poised for robust growth
  • 1
    Over 40% of Indian consumers are willing to spend more on cosmetic procedures compared to five years ago (Nielsen)
  • 2
    Non-surgical cosmetic procedures in India have increased by 5% annually over the last five years (ISAPS)
  • 3
    Rising disposable incomes and greater social media influence drive the demand for aesthetic treatments (KPMG)
  • 4
    Over 50% of urban Indian women consider cosmetic treatments to enhance their appearance (KPMG)
  • 5
    The demand for minimally invasive procedures increased by 20% annually in India (American Society of Plastic Surgeons)
  • Surgical Procedures
    • Most popular procedures in Face & Head category (225,228 procedures)
    • Liposuction: 102,290 procedures
    • Primary focus on face/head, body/extremities, and breast procedures
    • Surgical procedures growth: 37.1% (2023)
  • Non-Surgical Procedures
    • Leading category is injectables (222,544 procedures)
    • Botox injections: 115,194 procedures
    • Growing demand for laser treatments and facial rejuvenation
    • Non-surgical procedures growth: 53.3% (2023)
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Growing pains in the market
Due to the dominance of unorganized sector in aesthetic dermatology there is a persistent quality, and safety challenge
  • 1
    Regulatory Hurdles
    Lack of stringent regulations and standards for cosmetic procedures poses risks and challenges for the market
  • 2
    Awareness and Education
    Ensuring consumers are informed about safe practices and qualified practitioners remains critical
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The Bottom-line: India’s aesthetic dermatology sector is booming, ranking among the world’s top 10 markets. The industry has evolved from traditional dermatology clinics to advanced aesthetic centers, with integrated skin & hair clinics driving expansion. In 2023, the market saw a 45% year-over-year growth, surpassing 1 million procedures. With rising disposable incomes, medical advancements, and increasing demand for non-invasive treatments, the sector is poised for even greater growth ahead.
If you are a founder or investor in the Indian healthcare space and would like to have a chat – please reach out to me at chandra@pharma-pro.in
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