Unlock India's Healthcare Market: Your Gateway to Success
Build a data-driven entry strategy that is aligned with the realities of the Indian healthcare system
pharmapro
Your path to success in the Indian healthcare market
- Understand Your MarketIn-depth research to learn demand trends & drivers for your target therapy
- Know Your CustomerUnderstand your target audience's (doctor/patient) needs and preferences
- Define Commercial StrategyAdapt your pricing and promotion strategies to suit Indian customer needs
- Regulatory ComplianceAlign your business model to India's healthcare regulations
Healthcare insights for your success
We provide tangible insights to guide your India market entry strategy
- Disease burden and growth trend
- Treatment experience and current Standard of Care
- Unmet need - patients, doctors, administrators
- Identify barriers to access
Outcome - Establish need for your product/service
- Current treatment cost
- Clinical and economic drivers of treatment choices
- Payer/Provider feedback on the product/service
- Willingness to pay
Outcome - Build your commercial model
- Physician, patient and payer segmentation
- Value message development - clinical evidence, benefits, outcomes
- Value message testing - key stakeholders
- Optimise product/service positioning
Outcome - Improve the effectiveness of your launch
- Pricing strategy (consumer, retailer, distributor, hospital)
- Sales and distribution network planning
- Local partnerships
3 Steps to Successful Launch
The Expertise You Need For India Market Entry
- Market Size & NeedEstablish Need
- Patient and Doctor needs
- Treatment need-gaps
- Product validation
- Competitor products
- Market size and growth
- Market DevelopmentKnow your prescribers & users
- Clinical data needed at launch
- HCP/ User - segmentation
- Identify first users/prescribers
- Identify and Engage KOLs
- User feedback
- Pricing StrategyAchieve scale and profits
- Optimise commercial strategy
- Marketing-mix
- Sales Force Planning
- Collaborations with Partners
- Supply Chain and Distribution
We help you realize your ideas
pharmapro has a simple goal - Help you grow your healthcare business.
Biopharma Innovator
India market potential for US based bio-pharma innovator developing a drug for heart failure management. Disease epidemiology, diagnosis and treatment protocol, perception of clinical trial data and pricing inputs
Medical Devices
Global medical device major. Concept test for a portable CathLab device among HCPs and hospital administrators. Key features desired, measure impact of pre-sales, demo and training on purchase decision.
Hospital / Lab
Mapping patient journey from initial symptom to hospital admission. Feedback from referral doctors (GP/CP, Specialists) on key reasons to choose hospital X over peers.
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Contact Us
Office: Maheshwari Nagar, MIDC, Andheri East, Mumbai 400093
Email: hello@pharma-pro.in
Phone: +91 74004 74255
Email: hello@pharma-pro.in
Phone: +91 74004 74255
Our clients
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